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    Viv Craske

    E-commerce Advisor & Consultant | Grocery | CPG | FoodTech | Retail

    Viv Craske is a seasoned e-commerce consultant and entrepreneur with extensive experience in the food, grocery, and retail sectors.1 He is currently a Director at Fika Bakery Ltd, a Swedish wholesale and retail bakery producing Scandinavian-style baked goods in Sussex, England.14

    Craske's professional background includes:

    Current Roles

    • Partner at Grace & Co, focusing on future-proofing grocery and food e-commerce retailers1
    • Senior Associate at Daedal, supporting CPGs with e-commerce growth1
    • Board Advisor for Loxada, advising on go-to-market expansion1
    • Founder of Geeky Foody, a consultancy for FoodTech and RetailTech startups1

    Previous Experience

    • Senior Vice President of Commercial Development at Spoon Guru (2020-2022)1
    • Founder of Amaze Agency, an Amazon-focused agency (2019-2020)1
    • Managing Director at mySupermarket UK (2016-2019)1
    • Head of Innovation & Digital at Live & Breathe (2013-2016)1
    • Editor at Mixmag (2000-2004)1

    Craske holds a Bachelor of Science in Biochemistry from the University of Sussex.1 He is also known for his involvement in podcasts and discussions about retail media.235

    Related Questions

    What is Viv Craske's background in the food industry?
    How did Viv Craske transition from journalism to bakery management?
    What are Viv Craske's main responsibilities at Fika Bakery Ltd?
    How has Viv Craske's experience in e-commerce influenced Fika Bakery Ltd?
    What other companies has Viv Craske worked with recently?
    Viv Craske
    Viv Craske, photo 1
    Viv Craske, photo 2
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    Location

    Albourne, England, United Kingdom