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Viv Craske
E-commerce Advisor & Consultant | Grocery | CPG | FoodTech | Retail
Viv Craske is a seasoned e-commerce consultant and entrepreneur with extensive experience in the food, grocery, and retail sectors.1 He is currently a Director at Fika Bakery Ltd, a Swedish wholesale and retail bakery producing Scandinavian-style baked goods in Sussex, England.14
Craske's professional background includes:
Current Roles
- Partner at Grace & Co, focusing on future-proofing grocery and food e-commerce retailers1
- Senior Associate at Daedal, supporting CPGs with e-commerce growth1
- Board Advisor for Loxada, advising on go-to-market expansion1
- Founder of Geeky Foody, a consultancy for FoodTech and RetailTech startups1
Previous Experience
- Senior Vice President of Commercial Development at Spoon Guru (2020-2022)1
- Founder of Amaze Agency, an Amazon-focused agency (2019-2020)1
- Managing Director at mySupermarket UK (2016-2019)1
- Head of Innovation & Digital at Live & Breathe (2013-2016)1
- Editor at Mixmag (2000-2004)1
Craske holds a Bachelor of Science in Biochemistry from the University of Sussex.1 He is also known for his involvement in podcasts and discussions about retail media.235