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Vishal Bala
Product Marketing at Cyware
Vishal Bala is a skilled Product Marketing Strategist specialized in user acquisition, cost optimization, revenue generation, and customer re-engagement.
During his tenure with Hitwicket.com, he achieved significant milestones such as a 50% reduction in user acquisition costs through audience optimization, a 10-15% improvement in landing page conversion rates, and a nearly 200% increase in revenue by integrating with ad networks and optimizing placements on the website and Android app.
His contributions at Sportscafe.in led to a 15% increase in Daily Active Users (DAU), achieved by implementing monthly content analysis reports and a targeted push notification system for the mobile app users.
At Playmotion.co.in and Gamecubator Labs, Vishal successfully executed marketing strategies for various projects targeting specific markets, enhanced user acquisition through push notifications and in-app events, facilitated partnerships with affiliate networks, and utilized mobile app tracking platforms like Appsflyer.
During his MBA program at Symbiosis Institute of Digital & Telecom Management, Vishal completed a successful summer internship at RIVIGO, where he played a crucial role in understanding digital enablement challenges and increasing the adoption of technological tracking.
Vishal's educational background includes a Master of Business Administration (MBA) in Marketing and Finance from SIDTM, Pune, a Bachelor of Technology (B.Tech.) in Information and Communication Technology from SASTRA University, and completed his 12th in Mathematics and Computer Science at St.Patrick (India).
His professional journey encompasses roles such as Product Marketing Associate at Cyware, Product Marketing Intern at Cyware, Product Management Intern at RIVIGO, Product and Digital Marketing Specialist at Indian Mobile Gaming League by Play Motion, Marketing Associate and Community manager at SportsCafe, Marketing Associate at Octathorpe Web Consultants, Head Of Marketing at SASTRA University, and Marketing Executive at SASTRA University.
