Virginie Sautter

Virginie Sautter is the Chief Marketing and Communication Officer at Believe, a position she has held since July 2022.1 With a background in advertising and marketing, Sautter brings extensive experience to her role at Believe.

Career Background

Advertising Industry:: Sautter spent 10 years working for major advertising companies, including Euro RSCG and BBDO. During this time, she focused on developing brand awareness for high-profile clients such as Pepsi and L'Oréal.1

RX France Group:: In 2007, Sautter joined RX France Group, where she made significant contributions:

• Led the marketing and communication strategy for Midem
• Helped expand the Midem brand into Africa and Latin America
• Managed the digital transition of the brand1

Role at Believe

As Chief Marketing and Communication Officer, Sautter is responsible for overseeing Believe's global marketing and communication strategies. Her expertise in brand development and digital transformation aligns well with Believe's mission to serve artists and labels in the digital ecosystem.2

Skills and Expertise

Sautter's LinkedIn profile describes her as a:

• Chief Marketing Officer
• Strategy expert
• Communication specialist
• Partnerships developer
• Team leader
• International Executive
• Entertainment & Media professional3

These skills make her well-suited to lead Believe's marketing and communication efforts in the rapidly evolving digital music industry.