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Virginia Ritchie
Chief Marketing Officer, Tommy Hilfiger (Owned by PVH Corp. [NYSE: PVH])
Virginia Ritchie is the newly appointed Global Chief Marketing Officer (CMO) at Tommy Hilfiger, a role she assumed on September 1, 2023.12 With over 13 years of experience at PVH Corp, Tommy Hilfiger's parent company, Ritchie has developed a deep understanding of the brand's DNA and has been instrumental in its evolution.2
Career at Tommy Hilfiger
Ritchie's journey with Tommy Hilfiger began in 2011, and she has since held various leadership positions within the company1:
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Global Consumer Engagement: Prior to her CMO role, Ritchie led the Global Consumer Engagement team, where she was responsible for bringing the brand's campaigns, activations, and products to life across all marketing and commercial touchpoints.2
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Senior Marketing Leadership: She has worked in senior marketing roles across the Americas, EMEA, and APAC regions.2
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Global Brand Operations: Ritchie spent two years leading Global Brand Operations, a cross-functional role that drove strategic planning and prioritization across Marketing, Merchandising, and Design.2
Expertise and Responsibilities
As the Global CMO, Ritchie brings over 15 years of experience in various aspects of global marketing, including:
- Strategy development
- Consumer engagement
- Full-funnel media and communications
- Developing culturally relevant talent partnerships and collaborations
- Campaign creative2
In her new role, Ritchie reports directly to Martijn Hagman, CEO of Tommy Hilfiger Global & PVH EMEA, and oversees all aspects of the Global Marketing Organization.23
Education and Previous Experience
Before joining PVH, Ritchie worked in public relations and business development:
- Public Relations and Business Development Associate at Temperley London
- Public Relations Manager at Marchesa1
She is also associated with the Ivey Business School at Western University.4
Virginia Ritchie's appointment as CMO is seen as a significant move in the fashion and branding world, with expectations that her leadership will help Tommy Hilfiger continue to be aspirational and relevant to consumers while leveraging the brand's global strengths.35
