Virginia Reyes

Virginia Reyes is a seasoned research expert, insights hunter, and dedicated storyteller with over 15 years of experience in strategic insights and research across Latin America and the US. She holds a Bachelor's degree in Sociology from Andres Bello Catholic University in Venezuela. Virginia's passion lies in understanding consumer behavior and transforming data into engaging narratives that foster connections and drive business outcomes.

Throughout her career, Virginia has held key roles in various organizations, showcasing her expertise in consumer insights and strategic research. She has contributed her skills and knowledge to renowned companies such as Thrivent, Perfect Day, The Clorox Company, and Alma. Her experience spans a diverse range of sectors including CPG, retail, and financial services, among others.

With a strong foundation in sociology and a wealth of professional experience, Virginia Reyes excels in identifying consumer trends, crafting insightful strategies, and leading impactful research initiatives. Her journey from VP of strategic planning and research at ARS DDB to her role as Global Insights Director at Perfect Day highlights her evolution as a strategic thinker and industry leader in the field of consumer insights.