Virginia Barnes

Virginia Barnes is a seasoned marketing leader with a diverse background in brand, advertising, strategy, insight, and innovation.

She has a wealth of experience in FMCG, creative agencies, and financial services, offering a broad set of marketing leadership skills adept for dynamic environments.

Known for her high energy and high impact approach, Virginia excels in initiating change, challenging conventional thinking, and leveraging customer insights for sustainable business outcomes.

With a passion for creative problem-solving, she has a track record of delivering effective solutions to complex business challenges.

Virginia Barnes has a solid educational foundation, having studied at Wolverhampton Grammar School, acquired a Mini MBA in Marketing from Marketing Week with Mark Ritson, and holds a BA in English Studies and Art History from Nottingham University.

Her professional journey includes roles such as Brand and Loyalty Director at Nuffield Health, Director of Brand and Loyalty at Nuffield Health, Freelance Marketing Consultant at Barnes Boulton, Group Head of Customer Propositions, Brand and Digital Marketing, and Global Head of Brand at Aviva, Brand Manager at Mars, Anchor Butter, and Skittles, as well as Account Handling positions at JWT, Leo Burnett, and D'Arcy.