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Viral Doshi
Brand Manager - Optimum Nutrition at Glanbia Performance Nutrition (GPN)
Professional Background
Viral Doshi is a seasoned Trade Marketing Manager with extensive experience in the Fast-Moving Consumer Goods (FMCG) industry. He has demonstrated success through a solid career trajectory, holding various significant positions that have allowed him to hone his skills and expertise in product management, brand management, sales, and market research. Viral's strategic vision and ability to develop effective trade marketing strategies have made him an invaluable asset to the organizations he has been a part of.
Viral currently serves as a Brand Manager for Optimum Nutrition at Glanbia Performance Nutrition (GPN), where he leverages his extensive background to enhance brand visibility and product reach. Prior to this, he played a crucial role as the Trade Marketing Manager for India at the same organization, where he was responsible for executing impactful marketing initiatives that drove sales growth and market penetration. His analytics-driven approach to trade marketing has consistently brought measurable results, aligning closely with the company’s objectives.
Before his tenure at GPN, Viral excelled as a Product Manager at Mother's Recipe, where he was instrumental in launching new products and revitalizing existing ones to cater to evolving consumer preferences. His entrepreneurial spirit is matched with a disciplined approach to brand management, enabling him to create effective marketing plans tailored to target audiences.
Viral's career also includes valuable internships at leading organizations such as Pidilite Industries Limited and Idea Cellular Ltd. These early experiences gave him a robust foundation in both product development and market strategy, shaping his future endeavors in trade marketing and brand management.
Education and Achievements
Viral Doshi holds a Master of Business Administration (M.B.A.) degree with a specialization in Marketing from the prestigious SCMHRD. This advanced education equipped him with critical marketing insights and strategic thinking skills, enabling him to excel in his career. In addition to his M.B.A., Viral earned a Bachelor's degree in Technology (B.Tech.) in Electronics & Communication from U V Patel College of Engineering. This technical background has enriched his understanding of product specifications and consumer technology, further enhancing his capabilities in product management.
His educational journey began at Kishan Madhyamic, where he completed his Higher Secondary education focusing on science. This fundamental education laid the groundwork for his analytical capabilities and problem-solving skills, which he has carried forward throughout his academic and professional career.
Viral’s achievements in the FMCG sector demonstrate his commitment to excellence in trade marketing and brand management. Over the years, he has successfully contributed to numerous high-impact projects that have not only elevated brand presence but have also significantly driven revenue growth for the companies he has worked with.
Achievements
Throughout his career, Viral has achieved noteworthy milestones that highlight his expertise and dedication. One of his key achievements as Trade Marketing Manager at GPN was the successful launch of several product lines that captured significant market share within a competitive landscape. By leveraging his market research skills, he was able to identify consumer trends and preferences, tailoring marketing strategies that resonated with target demographics. This keen insight allowed GPN to adjust its offerings effectively and broaden its market reach.
As Brand Manager at GPN, Viral has developed and executed comprehensive marketing campaigns that not only strengthened brand loyalty but also boosted consumer engagement levels. His work has resulted in increased sales figures and solidified the brand's reputation as a leader in the nutrition segment. Viral's ability to blend creative marketing strategies with data-driven decision-making continues to set him apart in his field.
Additionally, his roles in various internships have enriched his practical knowledge, which he adeptly applies to real-world scenarios in trade marketing and product management. Each position has built upon the previous one, forming a solid foundation for his current and future endeavors in the FMCG industry.
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