Viola Riabo

Professional Background

Viola Riabo is a highly accomplished and multi-faceted professional with nearly a decade of robust experience in the realm of online advertising and web-based publishing. Renowned for her self-motivation and deep understanding of the intricate online advertising ecosystem, Viola has established herself as a key player in product development, strategic partnerships, and account management.

Throughout her career trajectory, Viola has demonstrated exceptional yield optimization capabilities both in the United States and internationally. She has effectively collaborated across various functions, including product development, analytics, sales, and technology teams, enabling a seamless integration of insights and strategies that drive results. Her expertise encompasses the full life-cycle product development process, making her a valuable asset to any organization she is associated with.

One of Viola’s notable professional roles was as the Controller at Newser, where she significantly contributed to the operational efficiency and financial oversight of the organization. Her experience in this role has endowed her with a comprehensive understanding of the intersection between finance and digital publishing, enhancing her capability to drive effective business outcomes.

Education and Achievements

Viola’s educational background equips her with the theoretical and practical knowledge essential for her field. She has accumulated an array of professional skills that include advanced proficiency in various digital analytics tools and platforms, which are fundamental in the online advertising domain. These skills allow her to glean valuable insights into audience behavior and campaign performance, significantly impacting overall marketing strategies and decisions.

Her extensive skill set includes advanced proficiency in Google Analytics, MOAT, IAS, Nielsen, Sizmek, Double Verify, and various other industry-standard tools. She is adept at utilizing DoubleClick for Publishers and Advertisers, OpenX, Google AdSense, and Google AdExchange, which are invaluable in optimizing ad revenues and improving campaign effectiveness. Furthermore, Viola has a proven track record with MoPub, AdMob, Centro, Taboola, and Outbrain, demonstrating her versatility and comprehensive understanding of the digital advertisement landscape.

Apart from her primary professional experience, Viola is also well-versed in advanced reporting and data analysis tools such as MS Excel and Access. Her capabilities extend to communication and presentation tools, including PowerPoint and Outlook, which she uses to convey important insights and facilitate strategic discussions. Her proficiency in Quickbooks, Basecamp, and Salesforce showcases her organizational skills and ability to manage intricate project landscapes effectively.

Achievements

Viola Riabo's career is marked by a series of noteworthy achievements in both her roles and her contributions to the field of online advertising. Her analytical abilities, combined with her strategic insight, position her as a leader who can drive innovation and efficiencies throughout the advertising supply chain.

Her impactful participation in yield optimization initiatives has netted substantial improvements in revenue performance for organizations, both domestically and globally. Viola's collaborative spirit and problem-solving skills enable her to work harmoniously with technology and analytics teams, ensuring that all departments align towards common goals that enhance the company's market position.

In summary, Viola Riabo is a self-motivated, multi-skilled professional with a rich background in online advertising and web publishing. Her deep understanding of digital ecosystems, extensive experience in product development, coupled with her proficiency in industry-standard analytics tools, positions her as an invaluable team member in any marketing and advertising setting. With her strong background in data management and strategic partnerships, Viola continues to make significant strides in her career, further solidifying her status as a thought leader in the digital advertising space.