Vinni Abhishek

Vinni Abhishek is a digital marketing professional with extensive experience in media planning, buying, and e-commerce. He currently holds a leadership position at Cheil India, where he is responsible for media planning, media buying, and DMP (1st Party Audience strategy & Buying) for consumer electronics.3

Professional Experience

Current Role: Vinni Abhishek is currently working at Cheil India as the Head of Ecommerce and Media Buying Lead.3 In this role, he oversees media planning, buying, and e-commerce functions, with a particular focus on consumer electronics.

Previous Experience:

• Vinni has over 9 years of experience in the digital marketing industry.
• He has expertise in enterprise and solution sales, media sales, and media planning and buying.
• Prior to his current position, Vinni spent five years at Cheil, where he led media planning, buying, and e-commerce functions for Samsung.2

Notable Achievements

During his tenure at Cheil, Vinni Abhishek has made significant contributions:

• He led digital media planning and buying practices for Samsung India across various product categories, including smartphones, consumer electronics, and IoT devices.1
• His work has encompassed developing and implementing 1st party audience strategies, showcasing his expertise in data-driven marketing approaches.

Recent Career Move

As of August 2024, Vinni Abhishek has moved to a new role at Omnicom Media Group:

• He was appointed as the Associate Vice President (AVP) and Head of Commerce at Omnicom Media Group India.2
• This appointment highlights his growing influence and expertise in the digital marketing and e-commerce sectors.

Vinni Abhishek's career trajectory demonstrates his deep understanding of digital media strategies and his ability to lead complex marketing initiatives for major brands like Samsung. His expertise spans across various aspects of digital marketing, with a particular focus on e-commerce and data-driven audience strategies.