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    Vineet Kumar

    Head of Data Science at LinkedIn, GTM Sales AI

    Vineet Kumar is a seasoned digital marketing expert with over 12 years of experience in driving website traffic growth and increasing online sales. With expertise in SEO, SEM, social media marketing, affiliates marketing, and marketing automation, Vineet has developed and executed online marketing roadmaps for startups and large businesses alike.

    He has worked with fintech Clix Capital as a digital marketing and growth expert driving traffic, generating leads, and managing P&L through organic SEO, app, paid, social, and affiliate marketing. Previously, he served as a digital marketing manager at LoveVivah.com Matrimony and as an assistant manager for marketing (digital & product) at Crimson Interactive. He has also founded his own company, Web Solution Lab.

    Vineet's skills include Google Adwords campaign setup/budgeting/monitoring for remarketing, display marketing, CPA, CPM advertising, and multi-channel marketing strategy development for eCommerce websites. He is knowledgeable about marketing tools like Google Adwords, Analytics, Webmaster tools, Google Tag Manager, SEOMOz, Mailchimp, Basecamp, Netcore's Smartech, taboola, outbrain and Hootsuite. He has experience building marketing strategies for clients to fulfill their sales and business goals, executing social media campaigns for brand building and lead generation, and working with publishers and affiliates through email marketing.

    Vineet holds a Bachelor's degree in Mathematics from R.S.M (P.G) College Dhampur and an MBA in Marketing from the Institute of Management Technology, Ghaziabad. He has worked with PR agencies and media companies for media buying in ATL and BTL Activities and has experience in project strategy, weekly and monthly discussions with management, team handling, and training.

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    Experience

    Head of Data Science, GTM Sales AI at LinkedIn (August 2021 - Present)
    Director, Analytics & Data Science at GoDaddy (February 2018 - August 2021)

    Education

    MBA, Strategy, Marketing, Analytics from Emory University - Goizueta Business School (July 2009 - June 2011) Graduate Certificate, Machine Learning from Stanford University B.E., Engineering, Stats from National Institute of Technology Jamshedpur

    Location

    Gurugram, Haryana, India