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    Vincent Szwajkowski

    CMO - Brand & Growth Leader - Business Transformation & Strategy - P&L Ownership

    Vincent Szwajkowski is the Chief Marketing Officer (CMO) at Blaze Pizza, LLC, a role he has held since October 2020. He succeeded Shivram Vaideeswaran and was brought on board to enhance the brand's marketing strategy during a pivotal time for the company, which is known for its fast-casual pizza offerings. Under his leadership, Blaze Pizza has focused on redefining its brand strategy and expanding its digital presence, especially in response to changing consumer behaviors during the COVID-19 pandemic.12

    Background and Career

    Before joining Blaze Pizza, Szwajkowski had a diverse career in marketing across various industries. He served as CMO at ArcLight Cinemas for two years and held senior roles at Hilton Hotels, where he was instrumental in launching the Motto by Hilton brand. His experience spans hospitality, entertainment, and consumer brands, which he leverages to create engaging customer experiences.13 Szwajkowski began his career at the Boston Consulting Group, advising clients across different consumer sectors.5

    Vision and Impact at Blaze Pizza

    Szwajkowski's approach at Blaze Pizza emphasizes customer-centricity and innovation. He has been pivotal in enhancing the brand's digital capabilities, which saw significant growth during the pandemic as consumers shifted towards online ordering and delivery services. His initiatives include launching a new app and improving the overall digital experience for customers.3 He believes that creating enjoyable human interactions through food is essential for building brand loyalty and enhancing customer satisfaction.

    Personal Insights

    Szwajkowski is known for his personal connection to dietary needs, as he himself follows a strict diet with multiple restrictions. This personal experience informs his marketing strategies at Blaze Pizza, where accommodating various dietary preferences is a key focus. He has expressed enthusiasm about the company's ability to cater to diverse customer needs through its customizable pizza options.34

    Education

    Vincent Szwajkowski holds a Bachelor of Arts in Economics and Political Science from the University of Pennsylvania and an MBA from Georgetown University. His educational background complements his extensive professional experience in strategic marketing and brand development.5

    In summary, Vincent Szwajkowski is a seasoned marketing executive who brings a wealth of experience from various sectors to his role at Blaze Pizza, where he continues to drive growth through innovative marketing strategies and a focus on customer experience.

    Highlights

    CMO of the Week: Blaze Pizza's Vince Szwajkowski - Brand Innovators
    CMO of the Week: Blaze Pizza's Vince Szwajkowski - Brand Innovators
    Blaze adds CMO, chief restaurant officer - Pizza Marketplace
    Oct 8 · nrn.com
    Blaze Pizza names new CMO and chief restaurant officer
    Blaze Pizza names new CMO and chief restaurant officer
    Jan 1 · tsgconsumer.com
    Vincent Szwajkowski — TSG Consumer
    Vincent Szwajkowski — TSG Consumer

    Related Questions

    What are some of the key marketing strategies Vincent Szwajkowski has implemented at Blaze Pizza?
    How did Vincent Szwajkowski's background in the hospitality industry influence his approach at Blaze Pizza?
    What challenges has Vincent Szwajkowski faced in his role as CMO at Blaze Pizza?
    How has Vincent Szwajkowski's personal dietary restrictions influenced his work at Blaze Pizza?
    What are some of the digital pivots Vincent Szwajkowski has introduced at Blaze Pizza?
    Vincent Szwajkowski
    Vincent Szwajkowski, photo 1
    Vincent Szwajkowski, photo 2
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    Location

    Los Angeles Metropolitan Area