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Vincent Mailfert
Co-Founder & CEO - Symetrics
Professional Background
Vincent Mailfert is a seasoned professional with over ten years of experience in the digital marketing landscape. His career has been marked by a passion for management and entrepreneurship, allowing him to cultivate an impressive portfolio of skills and expertise in this fast-evolving field. As the Co-Founder and CEO of Symetrics, Vincent has successfully established a company that leverages cutting-edge digital marketing strategies to enhance client engagement and drive growth.
Vincent's career path has been nothing short of remarkable. Before launching Symetrics, he honed his skills at Criteo, where he held several pivotal positions, including Head of Account Management for Retail, Industry Head of Lead Generation for France, New Business Development Lead, and Senior Account Strategist. These roles allowed him to navigate various aspects of digital marketing and advertising, giving him invaluable insights into client strategies and market trends. Demonstrating a keen ability to adapt to the needs of his clients, Vincent excelled in helping brands enhance their online visibility and improve their return on investment.
Prior to his time at Criteo, Vincent made his mark at Google as an Account Strategist for Entertainment, where he worked with prominent brands to optimize their advertising strategies. His early career included a role as an Account Manager at eSearchVision, followed by a position as Chef de projet at EGC & Associés, establishing a solid foundation in project management and client relations. Vincent has consistently demonstrated leadership qualities and an entrepreneurial spirit throughout his career, making him a respected figure in the digital marketing community.
Education and Achievements
Vincent's academic journey reflects his commitment to entrepreneurship and management. He began with a solid educational foundation in business principles, studying at Lycée Georges de la tour in Metz, where he earned his Baccalauréat with honors (Mention Bien) in the Economic and Social Sciences stream (ES).
Furthering his education, Vincent attended Lycée Bellepierre in Saint-Denis-de-la-Réunion, where he studied in the Prépa HEC program, preparing him for the rigorous demands of higher education in business.
He then earned a Master's degree in Management with a specialization in Entrepreneurship from EDHEC Business School, one of Europe’s leading business schools. This academic experience equipped him with essential knowledge and skills in management, innovation, and strategic thinking, which have been instrumental in shaping his entrepreneurial approach.
Achievements
Throughout his career, Vincent has achieved remarkable success in various roles within the digital marketing sector. His strategic thinking and hands-on expertise have led to significant advancements for the companies he has worked with. As Head of Account Management at Criteo, Vincent not only managed client relationships but also spearheaded initiatives that enhanced account performance and customer satisfaction. His ability to lead teams effectively and foster a culture of collaboration has resulted in numerous successful client campaigns and high retention rates.
As Co-Founder and CEO of Symetrics, Vincent has taken on the challenge of shaping a company that prioritizes innovative digital marketing solutions tailored to the unique needs of each client. Under his leadership, Symetrics has emerged as a leader in the digital marketing space, known for its dedication to delivering measurable results and driving business growth.
With every position he has held, Vincent has developed a deep understanding of the nuances of digital marketing, from lead generation to account management and strategic development. His entrepreneurial spirit and commitment to excellence define his professional journey, inspiring others in the industry to strive for success and innovation.
Conclusion
Vincent Mailfert stands out as a dynamic and forward-thinking professional in the digital marketing industry. With a rich background that combines a robust educational foundation, extensive experience, and a zest for entrepreneurship, he has positioned himself as a leader and innovator. His career trajectory is a testament to his dedication and passion for digital marketing and management, making him a highly respected individual in the field. As he continues to lead Symetrics and contribute to the evolution of digital marketing, Vincent's influence and expertise are sure to leave a lasting impact on the industry.
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