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Vincent Lefebvre
Passionate about market research innovation and text analytics
Vincent Lefebvre is a seasoned marketing research professional with a particular focus on Text Analytics. He holds a maîtrise in marketing and a Baccalauréat in marketing from HEC Montréal.
Vincent has leveraged his expertise in marketing research through various roles in well-known organizations. He served as Conseiller Principal - Innovations en mesure at Desjardins, formerly held the position of Manager, Market and Consumer research at Aimia Inc, and worked as an Analyste in étude de marché at Aeroplan. Earlier in his career, Vincent worked as Chargé de projet at CROP, Assistant de recherche at HEC Montreal, and Agent aux cancellations et ajustements at Imperial Tobacco.