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Vincent Huet
Responsable e-commerce chez Vertbaudet
Professional Background
Vincent Huet is a highly skilled e-commerce manager with extensive experience in the online retail sector, particularly in the children’s products market. As the e-commerce manager of vertbaudet.fr, which is recognized as the leading European e-commerce site for baby and child products, he oversees the achievement of key performance indicators (KPIs) such as revenue and margin. Vincent plays a crucial role in driving the site’s business activities, improving conversion rates, and enhancing the overall commercial appeal of the website.
His day-to-day responsibilities involve a myriad of strategic and operational tasks. He performs in-depth analyses of customer journeys, which allows him to identify potential areas of improvement and implement both reactive and proactive measures to enhance the shopping experience. Furthermore, Vincent is always on the lookout for innovative proposals, continuously seeking to introduce new website features and optimize current ones through agile methodologies. Vincent's commitment to customer satisfaction is evident as he prioritizes the client's needs at the core of all decision-making processes.
Vincent is also an effective leader, managing a team of 15 skilled professionals across three distinct areas: Traffic, Conversion (which includes commercial animation and e-merchandising), and User Experience (UX) and Projects. His leadership extends beyond mere oversight; he is deeply involved in mentoring and fostering a spirit of collaboration within his teams, ensuring that every member is aligned with the company’s objectives and customer-centric vision.
Education and Achievements
Vincent Huet's academic background lays a strong foundation for his expertise in e-commerce and marketing. He began his studies with a DUT in Marketing at GACO Charleville, where he developed essential marketing skills that facilitated his further studies. He then pursued a Master’s degree in Direct Marketing and E-Commerce at the Institut d'Administration des Entreprises, honing his knowledge and preparing himself for a successful career in the online commerce field.
Throughout his career, Vincent has built a remarkable professional portfolio. He has held several significant positions that showcase his capabilities in e-marketing and project management. Previous roles include serving as the E-Marketing Manager at Balsamik within the MOVITEX group, where he was instrumental in shaping the brand's digital marketing strategies. Vincent also gained valuable experience as a Project Manager for E-commerce at Kréalid, where he coordinated various online projects that contributed to the company's growth.
Moreover, Vincent worked as a Web Marketing Project Manager at Cité Numérique, managing digital marketing campaigns designed to enhance online visibility and engagement. Early in his career, he served as a Chargé de Missions MD at La Poste, where he cultivated skills that would later prove invaluable in his e-commerce endeavors.
Vincent Huet's dedication to excellence in e-commerce is underscored by his extensive knowledge and hands-on experience across various aspects of online retail, making him a respected figure in the industry.
Achievements
- Successfully manages the e-commerce platform vertbaudet.fr, contributing to its status as the leader in the European market for baby and child products.
- Plays a pivotal role in achieving revenue and margin goals through strategic oversight and operational excellence.
- Leads a dedicated team of 15 professionals in unleashing innovative e-commerce strategies that enhance user engagement and satisfaction.
- Effectively analyzes customer journeys to drive improvements in conversion rates and overall site performance.
- Actively participates in the continuous improvement of e-commerce functionalities through agile project management techniques.
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