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Vincent Guillard
Account Executive @ HubSpot - Helping Sales, Marketing, and Services leaders grow their businesses by using the right technology.
Professional Background
Vincent Guillard is a highly esteemed sales expert in the dynamic realms of SaaS (Software as a Service) and digital marketing, recognized for his innovative approaches to B2B lead generation and client engagement strategies. With a career marked by substantial accomplishments, Vincent currently serves as an Account Executive for the Mid-Market segment in France at HubSpot, one of the global leaders in inbound marketing and sales software. His mission at HubSpot aligns with enhancing the buyer journey by expertly understanding the evolving landscape of B2B sales, especially in a post-pandemic world where digital interactions have become paramount.
Previously, Vincent was a Senior Sales Account Executive at Appvizer, where he played a pivotal role in driving measurable results through a multi-local approach that positioned Appvizer as a leader in offering quality information to the European audience. His strategic efforts contributed to generating high-quality inbound leads and enhancing brand visibility across various marketing channels. By implementing authoritative SEO content strategies, he successfully attracted over a million monthly visitors to the platform, effectively aiding B2B software vendors in generating demand in an increasingly competitive market.
In his earlier career, Vincent also excelled as an Export Sales Executive at PULLTEX SL and as an Executive Sales Representative at HP. His tenure at HP allowed him to hone his skills in managing high-value client relationships while providing comprehensive solutions tailored to meet customer needs. These roles enriched his expertise in sales processes and equipped him with a broad understanding of various market dynamics.
Education and Achievements
Vincent's educational foundation in International Business & Marketing at BACF has been instrumental in shaping his professional acumen, enabling him to navigate complex business environments and effectively communicate with diverse stakeholders. His academic background, coupled with practical experience, has laid the groundwork for his success in driving business growth and fostering long-lasting relationships.
Throughout his career, Vincent has not only demonstrated an accomplished track record in lead generation but has also been an advocate for enhancing the buying experience. He understands that today’s B2B buyers conduct a significant portion of their purchasing journey online, and he leverages this knowledge to position his companies effectively within relevant research spaces. By focusing on meeting buyers where they are, he fosters seamless interactions and encourages informed decision-making among potential clients.
Vincent's efforts have garnered recognition within the industry, affirming his position as a thought leader in B2B sales and digital marketing.
Achievements
- Leadership Role at HubSpot: As an Account Executive for the Mid-Market segment in France, Vincent contributes to HubSpot's mission of transforming how businesses connect with their customers through innovative marketing strategies.
- Driving Inbound Leads at Appvizer: Successfully attracted over 1.2 million European visitors through a comprehensive multi-local approach, which not only increased brand awareness but significantly enhanced lead quality and sales conversions for partners.
- Expert in SEO and Content Strategies: Spearheaded initiatives that emphasized the importance of the customer's journey before they engaged with sales teams, directly impacting bottom-line results and optimizing sales processes across the board.
- Background in International Sales: Experience with exporting and handling multinational accounts has enriched Vincent's understanding of cross-cultural business transactions, enhancing his ability to cater to varying buyer preferences in the global marketplace.