Vincent Boon

Vincent Boon is a seasoned community expert and entrepreneur with extensive experience in building and managing online communities for major brands. He currently serves as an Advisor for Community and Business Strategy at sofi, a company focused on using plant-based solutions to improve wellbeing.34

Career Highlights

Vincent's career in community management spans over two decades, beginning in the late 1990s and early 2000s.1 Some of his notable achievements include:

• Co-founding Standing on Giants, an agency that builds online communities for companies1
• Developing communities for major brands such as Eidos, Sony PlayStation, giffgaff, Telefonica, and Airbnb1
• Creating one of the first beta-test communities for games, which grew to 20,000 members2

Expertise and Approach

Vincent is known for his passion for online communities and his innovative approach to customer engagement. He focuses on:

• Bringing customers closer to brands
• Leveraging customer power to support businesses
• Involving customers in product development, services, marketing, and sales
• Creating community-driven business models1

Current Role at sofi

At sofi, Vincent contributes his expertise as an Advisor for Community and Business Strategy. The company recently launched a new app, pod, and capsule ecosystem, focusing on plant-based wellness solutions.3

Philosophy

Vincent believes that community is not just a tactic but an integral part of business strategy. He often works as an independent advisor, helping startups and established companies design communities into their products and services.1

Vincent Boon's LinkedIn username is vincentbooncommunitymanagement, reflecting his focus and expertise in the field of community management.5