Viktoria Andersson

Viktoria Andersson is a marketing professional currently serving as the Marketing Activation Manager for Smiling & NOBE Aloe Vera at Vitamin Well Group.12 She took on this role in May 2023 and is based in Stockholm, Sweden.1

Professional Background

Prior to her current position, Viktoria held several marketing roles:

• CMO at an undisclosed company
• Marketing role at Smiling at Vitamin Well

Education

Viktoria has a strong educational background, having studied at:

• Stockholm School of Economics
• Copenhagen Business School
• HEC Montréal

Career Highlights

In November 2022, Viktoria expressed excitement about taking on a new role as the "mother of marketing" for Smiling, a brand she had been familiar with since 2015.3 This enthusiasm demonstrates her passion for the brands she works with and her commitment to her career in marketing.

Skills and Expertise

As a Marketing Activation Manager, Viktoria likely possesses skills in:

• Brand management
• Marketing strategy
• Consumer goods marketing
• Product launches
• Campaign management

Her experience with multiple brands within the Vitamin Well Group suggests she has a strong understanding of the beverage and wellness product market in Sweden and potentially across the Nordic region.

Viktoria Andersson's career trajectory shows a focus on marketing roles within the consumer goods industry, particularly in the health and wellness sector. Her current position at Vitamin Well Group allows her to leverage her marketing expertise for both the Smiling and NOBE Aloe Vera brands.