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Vikrant Singh
Associate Director - Analytics & Insights at Careem - Ex-OlaCabs
Professional Background
Vikrant Singh is an accomplished professional in the field of analytics and business intelligence, known for his strategic approach and deep understanding of data-driven decision-making. With extensive experience at Careem, a leading ride-hailing and logistics platform in the Middle East, Vikrant has successfully navigated a variety of roles, climbing the ladder from Business Analyst to Associate Director - Analytics & Insights. His professional journey showcases a strong commitment to fostering a culture of experimentation where team members can innovate freely, test hypotheses, and drive significant business growth through data insights.
At Careem, Vikrant's roles included serving as the Global Analytics and Insights Manager, Business Intelligence Manager, and Senior Analytics & Insights Manager, where he honed his expertise in building self-explanatory reports that not only present data but also facilitate strategic decision-making for business leaders. His ability to transform complex data into actionable insights has been instrumental in empowering teams to make informed decisions swiftly, thereby driving efficiency and promoting a culture enriched with data literacy.
His comprehensive knowledge spans various areas including growth hacking, customer segmentation, and financial modeling, allowing Vikrant to contribute meaningfully to both tactical initiatives and strategic planning within the organization. His years of experience combined with his remarkable skill set make him a key asset in any data-driven environment.
Education and Achievements
Vikrant Singh earned his Master's Degree in Applied Economics from the prestigious Indian Institute of Technology (IIT) in Kharagpur, one of India's premier engineering and technology schools. His solid academic background laid the foundation for his analytical skills and fostered a robust understanding of economic principles that govern market dynamics and consumer behavior.
In addition to his academic achievements, Vikrant has a rich professional portfolio characterized by numerous roles that enriched his expertise in analytics and business intelligence. His career commenced at Ola (ANI Technologies Pvt. Ltd), where he served as a Business Analyst, engaging in projects that aimed to enhance operational efficiencies and improve customer satisfaction. Moreover, his internships at Quantium and the Indian School of Business provided Vikrant with early exposure to the analytics landscape, further solidifying his skills and interests in data analysis and business intelligence.
Skills and Expertise
Vikrant's robust skill set encompasses a diverse range of tools and methodologies essential for modern analytics, making him highly proficient in both technical and strategic facets of data management. His core competencies include:
- Growth Hacking: His expertise includes customer segmentation strategies, A/B testing, and multivariate testing, which are vital for optimizing marketing campaigns and enhancing customer engagement.
- SQL/R/Presto: Proficiency in these programming languages ensures that Vikrant effectively queries databases and analyzes complex datasets with ease, facilitating data-driven insights.
- Financial Modeling: Vikrant's capability in P&L modeling illustrates his understanding of financial metrics and allows for thorough financial analysis that informs business decisions.
- Google Analytics: With a deep knowledge of web analytics, Vikrant is adept at tracking customer behavior online, which enables businesses to adjust strategies based on user engagement and traffic metrics.
- Braze: His familiarity with Braze, a customer engagement and acquisition tool, underscores his ability to implement effective marketing campaigns that drive growth and enhance user interaction with products.
Achievements
Throughout his career, Vikrant Singh has amassed numerous achievements that demonstrate his commitment to excellence in analytics and business intelligence. Under his leadership, critical projects at Careem have resulted in enhanced data accessibility, fostering a robust environment of self-directed inquiry and innovation among team members. Furthermore, his efforts in instituting a strong business intelligence framework allowed for seamless data interpretation and accelerated decision-making processes at various organizational levels.
Vikrant’s insights have directly contributed to the scaling of Careem's analytics capabilities, enabling the company to stay ahead of market trends and adapt to changing consumer behaviors. His focus on creating visibly actionable data has empowered business leaders to make informed decisions without needing to delve deeply into data, which is a testament to his vision of making data more self-explanatory and accessible.
tags':['business intelligence','data analysis','growth hacking','financial modeling','customer segmentation','Google Analytics','R programming','data-driven decisions','analytics management','IIT Kharagpur','Careem careers','data accessibility'],
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