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Vikki Barcroft
People Leadership | Head of Client Services @ simplybetter
Vikki Barcroft is a highly experienced creative and strategic event manager with ten years of experience, specializing in the tech industry but also working across various sectors. Her passion for creating successful events that align with marketing and company strategies have led to her working with top organizations like the UK Chamber of Shipping, University of Cambridge, and tech consultants Plextek, among others.
Vikki provides full end-to-end event management services and offers consultations on best practices for virtual and hybrid events. Her skills include event analysis, innovative event creation, event marketing, program and partnership management, budget management, business development, and negotiating.
She has previously held positions like Global Head of Internal Events at Arm, Senior Events & Marketing Manager at Bradfield Centre at CW (Cambridge Wireless Ltd), and Events & Engagement at THIS Institute (The Healthcare Improvement Studies Institute), among others. She also served as a Director at Creative & Strategic Events at Events for Impact by Vikki Barcroft, where she focuses on developing and delivering impactful events that support clients' objectives and strategies.
For her education, Vikki studied at St. John Fisher High School and Sixth Form College. She has also served on various boards of directors, including TURTLE DOVE CAMBRIDGE COMMUNITY INTEREST COMPANY.