Vikas Gupta

Vikas Gupta is a seasoned executive and the current CEO of AVARA Media, a company focused on leveraging Augmented Reality (AR) to address pressing environmental issues. His leadership at AVARA is driven by the vision of "Building Better Worlds," aiming to create immersive experiences that connect audiences with significant climate-related challenges and inspire proactive change.16

Professional Background

Gupta has over 20 years of experience in the Interactive Digital Media industry, having held leadership roles in both public and private companies. Before joining AVARA Media in July 2018, he served as the CEO of TransGaming, where he was instrumental in negotiating major licensing agreements with leading video game companies. TransGaming was acquired by Nvidia in 2015.123 Following this, he led Big Blue Bubble, launching new gaming products and significantly scaling the business.1

In addition to his role at AVARA, Gupta is actively involved in various organizations:

• Chairperson of the Board at Wonder Workshop since May 2022.
• Senate Member at the University of Waterloo since May 2023.
• Board Member at Interactive Ontario since January 2010.23

Vision and Impact

Gupta's approach combines technology and education, particularly focusing on using AI to enhance learning experiences within AR environments. He emphasizes making complex environmental issues accessible and engaging for a broader audience through innovative storytelling techniques and interactive content.45 His commitment to transforming learning aligns with his belief in the potential of technology to create meaningful change in society.

Overall, Vikas Gupta's career reflects a dedication to innovation in digital media, with a strong emphasis on environmental stewardship and educational impact.