Vijayendra Datta is the Co-Founder of UpDrift, a company that operates under Bison Digitech LLP, based in Gurgaon, India. He has a strong background in mechanical engineering and marketing, holding an MBA in Marketing from the West Bengal University of Technology.

Before founding UpDrift in June 2017, Datta gained valuable experience working in various roles, including as a Marketing Analyst at Hewlett Packard Enterprise, where he focused on channel sales strategy and operations. He also interned at Godrej Properties, conducting market research and sales interactions.1

His educational background includes a Bachelor of Technology in Mechanical Engineering from Maharshi Dayanand University. Datta is recognized for his versatile skills and has received awards for his contributions in previous roles, showcasing his ability to drive business insights and engage in high-level customer discussions.12