Vijay Kuppa

Vijay Kuppa is the Chief Executive Officer (CEO) of InCred Money, a retail wealth-tech platform that is part of the InCred Group, a diversified financial services firm. He took on this role in January 2023 following the acquisition of Orowealth, a digital investment platform he co-founded in 2016. InCred Money aims to provide mass affluent and retail investors with access to a variety of investment opportunities, including niche and low-ticket options that were previously available mainly to high-net-worth individuals (HNIs) and corporations.124

Professional Background

Before his current position, Kuppa co-founded Orowealth, which was one of India's early robo-advisors, focusing on digital wealth management. Orowealth was acquired by InCred Capital in December 2022, which marked a significant expansion into the retail wealth management space for InCred.23

Kuppa has a solid background in finance, having previously worked as an Assistant General Manager at Larsen & Toubro Limited, where he managed a substantial investment portfolio, and held positions in fund management and analysis at various financial institutions.1

Education

Vijay Kuppa holds a B.Tech in Chemical Engineering from the Indian Institute of Technology, Bombay, and a Post-Graduate Programme in Management (PGP) from the Indian Institute of Management, Ahmedabad.1

Vision for InCred Money

Under Kuppa's leadership, InCred Money aims to democratize access to investment opportunities for retail investors, leveraging technology to create a user-friendly platform that integrates a network of independent financial advisors across India. He has emphasized the growing demand for non-traditional investment assets among mass affluent retail investors and is focused on providing curated investment solutions to meet this demand.24