Vijay Chander

Vijay Chander is the Co-Founder and CEO of Decisive Analytical Systems Pvt. Ltd., a company he established in November 2010.3 As a visionary leader in the field of data-driven marketing automation, Vijay has played a pivotal role in developing Plumb5, an integrated data platform that aims to revolutionize digital marketing.12

Professional Background

Vijay's career spans over a decade in leadership roles, with extensive experience in managing various business initiatives.1 Prior to founding Decisive Analytical Systems, he worked at Xerox for 4 years and 7 months.3 His professional journey includes:

• Certified Lean Six Sigma black belt professional
• Experience in growth, management, strategy, and execution
• Contributions to global enterprises like Xerox and ICI1

Education

Vijay Chander is an alumnus of SJCE, Mysore, where he pursued a course in Mechanical Engineering.2

Entrepreneurial Venture

In 2010, Vijay co-founded Decisive Analytical Systems Pvt. Ltd. with Raju Ramakrishnan.2 The company's flagship product, Plumb5, is an AI-harnessed MarTech platform that offers:

• Real-time customer engagement
• Unified marketing solutions
• Deep analytics for customer interaction
• Omnichannel marketing automation12

Leadership Style

As CEO, Vijay has been instrumental in:

• Setting the strategy and direction for the company
• Building and leading the executive team
• Modeling and setting the company's culture, values, and behavior1

Vision and Impact

Under Vijay's leadership, Plumb5 has become recognized for:

• Providing solutions for SMEs and emerging enterprises to increase top-line and bottom-line revenue
• Developing AI and Machine Learning capabilities in marketing analytics
• Winning awards such as Marketing Automation Vendor of the Year and Best Marketing Personalisation Tool2

Vijay Chander's expertise in leveraging data analytics and advanced AI-driven solutions has positioned Plumb5 as a trailblazer in the field of marketing technology.2 His commitment to innovation and customer-centric approaches continues to drive the company's growth and success in the competitive MarTech industry.