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    Vijay Basrur

    Head India & South Asia - AWAL | Founder - OKListen, acquired by AWAL | Digital Transformation - Mahindra | eCommerce - Raymond | Product - Quikr.com

    Vijay Basrur is an experienced professional with over 23 years in the technology and digital industries, currently serving as the Head of India & South Asia at AWAL since June 2023.1 He is based in Mumbai, Maharashtra, India.

    Career Highlights

    Basrur has held several notable positions throughout his career:

    1. Founder of OK Listen Media: He founded this company in February 2012 and ran it for over 11 years until May 2023, when it was acquired by AWAL.1

    2. Digital Transformation Leader: He worked at Mahindra and Mahindra Limited, serving as Vice President Digital for Mahindra Agri Solutions and Sr. GM Digital Transformation in the Group Strategy Office.1

    3. E-commerce Expert: Basrur was the Business Head of eCommerce at Raymond Limited from 2014 to 2016.1

    4. Product and Technology Leader: He held the position of Vice President - Product & Technology at Quikr India Pvt Ltd from 2008 to 2010.1

    Expertise and Specialties

    Vijay Basrur specializes in:

    • Digital Transformation
    • Digital Music and Independent Music
    • Artificial Intelligence
    • E-commerce (Direct to consumer & Marketplaces)
    • Mobile technologies
    • Product and Process Development & Management
    • Leading Strategic Digital initiatives1

    Education

    • BE from Walchand Institute of Technology (1990-1994)
    • PGDBM from SPJIMR SP Jain Institute of Management & Research (1997-1999)1

    Basrur is known for his passion for leveraging technology to create strategic business differentiators. His experience spans across various sectors, including digital music, e-commerce, mobile gaming, and product management, with a focus on understanding user behavior and addressing implicit needs to build effective product roadmaps.1

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