Vijay Basrur

Vijay Basrur is an experienced professional with over 23 years in the technology and digital industries, currently serving as the Head of India & South Asia at AWAL since June 2023.1 He is based in Mumbai, Maharashtra, India.

Career Highlights

Basrur has held several notable positions throughout his career:

1. Founder of OK Listen Media: He founded this company in February 2012 and ran it for over 11 years until May 2023, when it was acquired by AWAL.1

2. Digital Transformation Leader: He worked at Mahindra and Mahindra Limited, serving as Vice President Digital for Mahindra Agri Solutions and Sr. GM Digital Transformation in the Group Strategy Office.1

3. E-commerce Expert: Basrur was the Business Head of eCommerce at Raymond Limited from 2014 to 2016.1

4. Product and Technology Leader: He held the position of Vice President - Product & Technology at Quikr India Pvt Ltd from 2008 to 2010.1

Expertise and Specialties

Vijay Basrur specializes in:

• Digital Transformation
• Digital Music and Independent Music
• Artificial Intelligence
• E-commerce (Direct to consumer & Marketplaces)
• Mobile technologies
• Product and Process Development & Management
• Leading Strategic Digital initiatives1

Education

• BE from Walchand Institute of Technology (1990-1994)
• PGDBM from SPJIMR SP Jain Institute of Management & Research (1997-1999)1

Basrur is known for his passion for leveraging technology to create strategic business differentiators. His experience spans across various sectors, including digital music, e-commerce, mobile gaming, and product management, with a focus on understanding user behavior and addressing implicit needs to build effective product roadmaps.1