Vidya Sen

Vidya Sen is a professional based in Mumbai, Maharashtra, India, who currently holds the position of Head of BASES, South Asia at NielsenIQ.1 With over 500 connections on LinkedIn, Vidya appears to be well-connected in her professional network.1

Professional Background

As the Head of BASES for South Asia at NielsenIQ, Vidya Sen likely plays a significant role in market research and consumer insights in the region. BASES is a division of NielsenIQ that specializes in new product innovation and forecasting.

Expertise and Contributions

Vidya Sen demonstrates expertise in various areas related to her field:

Neuroscience and Design:: She has shared insights on how neuroscience can be applied to optimize pack design and create attention-catching point-of-sale materials.3

Market Research:: Vidya has been recognized as part of the committee for the 31st Annual Market Research Seminar, where she was selected to judge original research papers.4

Consumer Durables:: She has discussed strategies for durable manufacturers to keep consumers engaged and sustain growth, particularly in the context of the pandemic's impact on sales.6

Personal Interests

Beyond her professional pursuits, Vidya Sen appears to have creative interests:

• She has shared paintings on her LinkedIn profile, suggesting a talent for art.5
• Vidya has also posted about enjoying weekends and outdoor activities, indicating a balanced approach to work and personal life.2

Vidya Sen's LinkedIn profile and activities reflect a professional who is deeply engaged in market research and consumer insights, with a particular focus on innovation and product development in the South Asian market.