Victoria Vivas Diaz

Victoria Vivas Diaz is a UX Research Lead at Lodgify, based in Barcelona, Catalonia, Spain.1 She is an experienced professional in the field of user experience research with a diverse background in various roles and industries.

Professional Experience

Victoria's career highlights include:

• UX Researcher at Lodgify (October 2023 - Present)1
• Co-Founder of Decoding Research (March 2021 - Present), where she offers training and resources to help individuals and businesses improve their research skills1
• Associate User Researcher at N26 (May 2019 - February 2020) in Berlin, Germany1
• Consultant for Torre Technologies Co. (January 2017 - September 2018)1
• User Experience Lead at Exosphere (October 2015 - April 2017) in Florianópolis, Brazil1

Education and Skills

Victoria holds a degree in Psychology from Universidad de Los Andes (2009-2012) and a Master's in Design Management from IED Barcelona (2018).1 She is multilingual, with full professional proficiency in English, native proficiency in Spanish, and elementary proficiency in Portuguese.1

Expertise and Contributions

Throughout her career, Victoria has:

• Collaborated with stakeholders to prioritize research efforts
• Documented and established UX research best practices and processes
• Conducted research projects for diverse B2B & B2C clients
• Mentored UX researchers and facilitated workshops and educational experiences
• Co-created a comic to communicate complex UX research concepts through visual storytelling1

Victoria Vivas Diaz is known for her contributions to user research and her ability to apply psychological insights to UX design. Her diverse experience across different countries and industries has shaped her approach to understanding user needs and improving product experiences.