Victoria Stoyanova

Victoria Stoyanova is a strategist and connector whose work centers around fostering connections between ideas, people, and communities. She is the founder of hito labs, a studio that explores the potential of networks and ecosystems in shaping the future of product, culture, talent, and innovation. With a focus on systems thinking and community strategy, she has led interdisciplinary projects with notable clients like IKEA, EY, Jaguar Land Rover, and Adidas. Victoria has a strong dedication to creating meaningful communities, evidenced by her involvement in various initiatives, including leading the London chapter of CreativeMornings and spearheading Community and Culture at Second Home coworking space.