Victoria Sakal 🏴

Victoria Sakal is currently the Head of Growth at Wonder (AskWonder.com), an on-demand research platform company that applies AI and innovation to secondary research.12 With over 10 years of experience in the industry, Victoria specializes in leveraging complex data, research, and customer behaviors to drive growth strategies.3

Career Background

Victoria's career path in research was not initially planned. As a child, she spent much of her time helping at her mother's bakery and pursuing competitive track athletics.1 Her journey into the research field began unexpectedly, stemming from her interests in both writing and math.1

Professional Experience::

• Head of Growth at Wonder (AskWonder.com) since April 20232
• Senior Director of Growth Strategy & Product Marketing at Refine Labs (March 2022 - August 2023)2
• Various roles at Kantar Consulting, including Associate Director and Senior Consultant (October 2016 - March 2020)2

During her time at Kantar Consulting, Victoria managed teams of analysts and data scientists, focusing on market assessments, portfolio strategies, and product innovation for high-growth tech companies.2

Expertise and Responsibilities

At Wonder, Victoria focuses on:

• Demand generation
• Product marketing
• Market research
• Growth strategies3

Her passion lies in transforming complex inputs such as data, research, and behaviors into smart strategies that drive growth. She helps companies ask better questions, obtain superior data, and source powerful insights to stay ahead of important market dynamics.3

Personal Interests

Outside of her professional life, Victoria enjoys:

• Long-distance running
• Indulging in rich desserts
• Appreciating California sunsets
• Spending time on lakes
• Managing a rental property in upstate New York3

Victoria's diverse background, from her early experiences in her mother's bakery to her current role in research and growth strategy, has shaped her unique approach to understanding customer experiences and driving business growth.