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Victoria Roe
Philanthropy Manager (NextGen) at UNICEF UK
Victoria Roe is a Senior Philanthropy Manager at UNICEF UK, specializing in the organization's 'Next Gen' approach.1 She focuses on developing relationships with younger supporters, particularly those in their teens, twenties, and early thirties.1 Victoria's work involves implementing strategies to engage and cultivate relationships with younger philanthropists, recognizing their unique perspectives and potential for long-term impact.1
In her role, Victoria oversees UNICEF NextGen, a program designed to attract and nurture younger donors. This initiative includes a low-entry pledge program starting at £20 per month, as well as targeted communications such as quarterly newsletters with advocacy actions and fundraising inspiration.1 Victoria emphasizes the importance of viewing donors holistically, considering not just their financial contributions but also their networks, influence, and unique experiences that can leverage significant impact for the organization.1
