Victoria Pavlova

Victoria Pavlova is the Vice President of Global Consumer Marketing at Mastercard, a position she has held since August 2019. Based in New York, she leads the global consumer marketing team, focusing on developing brand vision and marketing strategies that encompass various initiatives, including the Priceless brand pillars related to causes, experiences, and multi-sensory marketing.1

Professional Background

Pavlova's career includes significant roles in marketing and communications across diverse sectors. Before her current role at Mastercard, she served as the VP of Marketing & Communications from July 2016 to August 2019, where she was responsible for strategy development and implementation across 13 countries. Her experience also includes founding and leading Bimbasket, a subscription-based e-commerce business in Russia, where she managed operations and marketing strategies.12

Education

Victoria holds two Master's degrees: one in Marketing from the Moscow International Higher Business School MIRBIS (2004-2005) and another in Economics from the Institute of International Law and Economics named after Griboyedov (1995-2000).13

Skills and Expertise

Pavlova is recognized for her expertise in operational growth, digital marketing, performance marketing, and cross-functional project management. She has a proven track record of leading complex projects in culturally diverse markets and is skilled in brand vision planning and consumer partnerships.1

Her multilingual capabilities include proficiency in English and German, which complements her international experience in various markets.1