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Victoria Noriega
Founder at La Hacienda
Victoria Noriega is a seasoned designer and entrepreneur with over 5 years of experience in creating impactful and sustainable businesses across different regions including the USA, LATAM, Europe, and MENA.
She has spearheaded the innovation department at the largest wine & spirits retail company in her country, overseeing the launch of the most popular retail e-commerce platform, establishment of an award-winning social media community, and introduction of innovative services like on-demand delivery and chatbot sales support.
As a co-founder of a HealthTech startup focused on empowering parents to be their child's autism therapist, Victoria's team, Manara, achieved success by winning the IE Startup Lab & Venture Day 2018 Competition in Madrid.
An advisor and enthusiast in teaching design methodologies, Victoria is dedicated to equipping individuals with the tools to design with a purpose, particularly in high-risk developing markets.
Her diverse professional background spans across retail, education, healthcare, technology, and fashion, showcasing her proficiency in User-Driven Product Development, Business Model Innovation, Multidisciplinary Team Leadership, Design Thinking, Lean Startup, Agile Methodologies, JTBD, Usability Testing, Data Visualization, Prototyping tools like Sketch, Invision, Marvel, Adobe Suite, and HTML/CSS.
Victoria Noriega has pursued education from prestigious institutions such as IE Business School, IE School of Human Sciences and Technology (HST), Harvard University, The London School of Economics and Political Science (LSE), and Universidad Metropolitana (VE), culminating in a Bachelor's degree in Marketing Communication and Business from Emerson College.
Throughout her career, Victoria has held key roles including Founder at La Hacienda, Innovation Manager at Licores Mundiales, Co-Founder & Head of Product at Manara Autism, and various digital marketing, communications, and strategy positions in renowned organizations like ARS, Agatha Ruiz de la Prada, Wellcoin, and EMcomm.
