Victoria Marshall

Victoria Marshall, known professionally as Vic Marshall, is an experienced digital media professional who served as Senior Lead Strategic Partner Consultancy (ZMS) at Zalando SE from September 2018 to November 2021.1 Based in the Berlin area, Germany, Vic led a 10-person sales and account management team responsible for a portfolio of approximately 200 brands, including major names like PVH, Levi's, VF group, G-Star, and Lacoste.1

Key Achievements and Responsibilities

During her tenure at Zalando Marketing Services (ZMS), Vic Marshall:

• More than doubled team revenue in 2019 through consultative marketing services to key brand partners1
• Successfully ran the Driven by Denim campaign for G-Star in 2019, reaching 26 million people through various channels1
• Managed relationships with external partnerships, such as Lollapolooza Germany1
• Steered the sales team on tactics and usage of "offsite" paid social and programmatic advertising as part of their 360-degree strategic ZMS offering1

Professional Background

Prior to her role at Zalando, Vic Marshall held positions at other notable companies:

• Senior Client Director at iCrossing (October 2017 - September 2018)1
• Senior Account Director at iProspect (dates not provided)1

Skills and Expertise

Vic Marshall's capabilities include:

• Account management for major, blue-chip clients
• Project management in media buying, native mobile app development, and web builds
• Media planning of performance budgets exceeding £30 million
• Large, international team management
• Business development and strategic partnership development
• Networking at all levels, including C-Level executives
• International sales management and coordination
• Business-level German proficiency1

Vic Marshall is currently working in Connected Partnerships at Nike, based in Amsterdam, North Holland, Netherlands.1