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Vika Lebedeva- Baxter
I help science marketers grow their revenue and use their budgets efficiently through content strategy and deep leads' work.
Vika Lebedeva-Baxter is the Co-Founder of Qincade, a specialized agency that assists Life Science companies in enhancing their marketing strategies and driving growth through improved conversion rates in their sales funnels. With over 18 years of marketing experience, she focuses on helping organizations in the Life Sciences, MedTech, and Biotech sectors refine their marketing approaches and optimize lead generation and content marketing efforts.234
Before co-founding Qincade, Vika served as the Marketing Manager for Campus Innovation at the Wellcome Sanger Institute. During her tenure there, she led various marketing and communications initiatives, including the first Campus Hackathon and the Wellcome Genome Campus Startup School. Her background also includes roles at the University of Cambridge, where she managed projects related to healthcare networks and innovative manufacturing.12
