NYU Stern School of Business

Analyst, Business Intelligence at Complex Networks

Universal Music Group

Senior Analyst, eCommerce & Marketing Intelligence

Directed insights process for global brand partnership teams by sharing competitive insights to secure revenue from partners 

Reduced duplicated requests by automating dashboards and creating a Slack channel that notified users of new insights 

Executed youth culture consumer research using internal panel, Complex Collective, from initial questionnaire creation to final insight reports, dashboards, and presentations

Owned consumer profiling analyses in their entirety, analyzing various large datasets to provide guidance on how to best reach certain demographics by specific interests

Collaborated with analysts and engineers to ensure data integrity and advocate for company-wide insight adoption

Complex Networks

Analyst, Business Intelligence

Led the data vertical in its entirety, interpreting social media, social listening, and music consumption data for real time and post mortem reporting

Served as the main point of contact internally and externally, coordinating with the Chief Digital Officer and other executives
 
Navigated anomalies in data usage by formalizing standard metrics definitions and leading department-wide tool trainings

Audited custom dashboards, revamping the overall aesthetic and ensuring data accurately reflected showcased metrics

Roc Nation

Analyst, Data Science and Analytics

Led data analyses for churn, acquisition, and retention studies to report actionable insights using JMP and Excel

Discovered statistically significant differences between audience groups’ relationship with product and satisfaction

Reported insights to VP of Streaming Acquisition and other key stakeholders in formal meetings for requested studies

Built and maintained dashboards to provide quick insights and visibility of KPIs for strategic and marketing initiatives

SiriusXM

Intern, Consumer Insights and Research

Led data-driven Latinx-focused social media strategy in Spanish, increasing overall presence by +10% and sentiment by +30%

Presented self-led analytics project to entire U.S. Networks team and SVPs of Sony Crackle, delivering statistical analyses that revealed insights that could optimize the social media account’s engagement and performance

Sony Pictures Entertainment

Intern, Social Media

Presented weekly behavioral insights to the Director of Enrollment Management and Marketing concerning website traffic, suggesting content adjustments that contributed to a 20% decrease in user drop-off rates 

Instituted a social media influencer campaign, which generated over 400 prospective students 

Formalized reporting guidelines for stakeholder communications and user guides for campaign analyses

Victoria Sharam Aristimuño