Victor Pineiro

Victor Pineiro is a seasoned digital marketing professional and creative leader currently serving as the Director of Digital Innovation & Creators at HBO Max, which is part of Warner Bros. Discovery.12 In this role, he leads the digital innovation team and oversees influencer and talent recommendation initiatives for the brand marketing team.1

Career Highlights

Pineiro's career spans various aspects of digital marketing, content creation, and innovation:

HBO Max:: At HBO Max, he has been instrumental in launching notable initiatives such as the Dracarys App and Recommended By campaigns.1

Big Spaceship:: Prior to his current position, Pineiro spent a decade (2009-2019) at Big Spaceship, where he rose to the position of SVP, Content & Social. During his tenure, he:

• Introduced Skittles to social media
• Helped grow YouTube as a brand and cultural force over seven years
• Worked on revolutionizing product creation and marketing at Hasbro
• Partnered with major brands like JetBlue, Google Maps, Starbucks, and Samsung Mobile to develop content and social media strategies1

Background and Interests

Pineiro's background is diverse and multifaceted:

• He started as a writer and filmmaker before transitioning into content and creative marketing.1
• He has a keen interest in modern fandom, community dynamics, and the evolution of ideas across social platforms.1
• In 2008, he wrote, produced, and marketed a documentary about metaverse culture.1
• Pineiro is also an author, writing middle grade and young adult novels.13

Education

Victor Pineiro attended Swarthmore College.2

Skills and Expertise

Pineiro is known for his expertise in:

• Digital innovation
• Content strategy
• Social media marketing
• Creative direction
• Writing

His unique blend of creative and strategic skills, combined with his understanding of online culture and behavior, has made him a valuable asset in the rapidly evolving digital landscape of entertainment and marketing.14