Victor Maassen

Victor Maassen is a seasoned procurement and supply chain leader with a strong entrepreneurial drive and a passion for building strategic plans.

With a background in working for various international companies, including Japanese, American, and French firms, Victor excels in influencing and nurturing relationships in diverse environments.

His expertise in packaging sourcing has led him to develop a keen interest in sustainability, waste management, and recycling, believing in the importance of collaboration for achieving sustainable practices in the industry.

During his tenure at Starbucks, Victor played a pivotal role in sourcing EMEA packaging and waste/recycling services, aligning with the company's core value of conducting business with a human touch.

Having also undertaken interim assignments at Danone, Victor showcased his proficiency in handling packaging projects related to flexible, beverage carton, and composite materials, further expanding his capabilities in the field.

Victor's educational background includes studies in CPIM, skilled negotiation, business economics, and negotiation workshops, reflecting his commitment to continuous learning and professional development.

With a diverse work history encompassing roles such as Senior Category Manager, Global Buyer, Sourcing Manager, and Supply Chain Planner at companies like Coty, Danone, and Starbucks, Victor brings a wealth of experience and strategic acumen to his endeavors.

His organizational affiliations range from strategic category management to supply chain planning, demonstrating his versatility in managing complex operations and driving sustainable initiatives.

Victor Maassen's career highlights his dedication to innovation, sustainability, and building impactful relationships across international landscapes, making him a valuable asset in the procurement and supply chain industry.