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Victor M. Gonzalez, Ph.D.
Principal & Founder @ Sperientia | PhD, User Research, Design Thinking, JTBD, Innovation
Dr. Victor M. Gonzalez is the Principal and Founder of Sperientia [studio+lab], a consultancy agency specializing in helping organizations in Mexico and Latin America enhance their digital products and services.
With over 15 years of expertise in human-computer interaction and user experience design, Dr. Gonzalez has collaborated with clients across various sectors such as retail, logistics, health, government, telecom, and finance.
In addition to his consultancy work, he serves as a professor at the Instituto Tecnológico Autónomo de México (ITAM), offering courses on innovation, design thinking, product design, and strategic technology management.
Dr. Gonzalez holds a Ph.D. in Information and Computer Science from the University of California, Irvine, along with certifications in Disruptive Strategy from Harvard Business School Online and in Design Thinking and Innovation from Stanford University.
He is a certified Scrum Master and an alum of Seth Godin's altMBA, focusing on empowering organizations and individuals to develop impactful solutions for their customers and users.
