Victor Lund

Founder of WAV Group, consultant, and advisor in the real estate industry

Victor Lund is a prominent figure in the real estate industry, currently serving as the General Agent at Broker Public Portal, LLC since January 2015. He is also a founding partner of WAV Group, a well-respected consulting firm that specializes in strategic planning and operational effectiveness within the real estate sector. His extensive experience includes roles as CEO of RE Technology, Inc., which focuses on providing technology solutions for Multiple Listing Services (MLSs) and real estate professionals.

Professional Background

WAV Group: Founded in 1989, this consulting firm has established itself as a leader in the real estate industry, offering services that include M&A advisory, market research, and technology optimization. Lund's work has been recognized by major industry publications, highlighting his influence and leadership in the field.1 2
Broker Public Portal: This initiative aims to create a national consumer-facing property search website that adheres to fair display guidelines, enhancing transparency and accessibility in real estate listings.2 3
RE Technology: Under Lund's leadership, this platform has become a key resource for real estate technology and media, catering to a large subscriber base.1 2

Contributions and Impact

Lund's career is marked by a commitment to innovation and client success. He has played a crucial role in guiding numerous brokers and franchises through strategic initiatives that transform their operations and enhance their market presence. His background in family-owned businesses has instilled in him a strong understanding of the value of perseverance and innovation.1

In addition to his consulting work, Lund serves on various boards and advises private equity firms and venture capital groups focused on real estate. His involvement with organizations like Second Century Ventures reflects his dedication to mentoring emerging talent within the industry.1 2

Personal Insights

Victor Lund's leadership style is influenced by lessons learned from his family's entrepreneurial history, particularly from his father, who was an innovator in the boat manufacturing industry. This legacy of innovation continues to shape Lund's approach to business and client relationships.1

Overall, Victor Lund is recognized not only for his expertise but also for his unwavering commitment to advancing the real estate industry through strategic guidance and innovative solutions.

Highlights

Apr 4 · wavgroup.com

Victor Lund - WAV Group Consulting

Experience

Founding Partner at WAV Group, Inc. (January 1989 - Present)

CEO at RE Technology, Inc. (February 2009 - Present); General Agent at Broker Public Portal, LLC (January 2015 - Present); Consultant at UpstreamRE, LLC (January 2014 - Present); Board Advisor at Century 21 Hometown (September 2008 - November 2021); Member Board Of Trustees at Shattuck-St. Mary's School (September 2018 - June 2019); Business Advisory Director at Cuesta College (November 2011 - May 2013); Owner at Wilson Victor Associates (January 1989 - December 2008)