Victor Castro

Victor Castro is a seasoned professional specializing in data-driven omnichannel and digital strategies that drive sustainable growth, engagement, and transformation at scale.

With expertise in DTC and omnichannel growth, digital innovation, commercial leadership, and full funnel marketing, Victor excels in P&L management, data-driven tactics, technology evaluation and implementation, and various digital channels like email, CRM, SEO/SEM, PPC, display, and more.

He has a proven track record of developing and executing omnichannel commercial strategies for companies ranging from $20M to over $100M in revenue across different verticals, including digitally native brands, retail-first consumer goods, and subscription-driven consumables.

Victor's unique background, combining digital consumer behavior understanding with technical skills gained as a software architect, gives him a distinctive advantage in deciphering and solving the complexities of omnichannel marketing and commercial strategies, including data and technology challenges.

As a trusted C-Suite advisor, he inspires growth and commercial teams to overcome challenges, capture opportunities, and drive revenue and bottom line growth through data-driven tactics that enhance customer lifetime value and reduce customer acquisition costs.

Victor is recognized as a thought leader in the industry and often speaks at conferences and universities. He maintains a vast partner portfolio network comprising digital experts and best-in-class solutions from around the globe, showcasing his dedication to employing best practices and cutting-edge tools in data, technology, and marketing.

His career highlights include leading growth marketing strategies that resulted in 100%+ year-over-year revenue growth, establishing an E-Commerce Center of Excellence that reduced operational costs and increased EBITDA significantly, overseeing a digital strategy overhaul that boosted revenue for a profitable product line, and utilizing zero-party data to drive omni-channel growth and increase return on ad spend.

Victor holds a BS in Software Engineering from Champlain College and has studied engineering at Pontificia Universidad Católica del Perú. He has held key positions in organizations like ByHeart, Bonafide Health, The Mountain, BDS Management Group, Zachys Fine Wine, Vermont Teddy Bear Company, and Commerce Generation, showcasing his diverse and extensive professional experience.

In summary, Victor Castro is a seasoned leader and strategist known for his expertise in driving sustainable growth through data-driven omnichannel and digital strategies, making significant impacts on revenue, profitability, and operational efficiency across various industries.