Vicky W

Vicky W is a highly experienced professional with over 15 years in international business and trade, specializing in international sales and marketing strategy, business operations, process design, and project development.

With a background working with large-scale manufacturers and purchasing groups, Vicky has represented successful global brands and has extensive experience in dealing with various suppliers from different provinces in China.

Vicky is known for her exceptional ability to establish strong and successful business relationships with suppliers, aiding customers in maximizing their business outputs.

Her political acumen and cultural awareness within China allow her to navigate administrative, legal, and cultural challenges effectively, giving her customers a significant advantage in business dealings in the region.

Vicky is highly resourceful, maintaining a wide network of business connections in China and globally, enabling her to meet diverse customer needs efficiently.

She is responsive to customer requirements, excels in negotiation, and drives corporate goals towards targeted objectives effectively.

In 2011, leveraging her knowledge, experience, and connections, Vicky founded Benchmark, offering comprehensive support services that facilitate business establishment in China and ensure continued growth and success.

Vicky's expertise spans strategic planning, cross-cultural relations, sourcing, vendor development and evaluation, product development, logistics, quality control, ISO9000, lean manufacturing, and more.

Her educational background includes studying at the University of International Business and Economics and Wuhan University.

She has held key positions such as G.M. at Benchmark Corporation Limited, Senior Consultant of International Procurement at Ashley Furniture Industries, Office Manager at Hartman Outdoor Products bv, and Exportation Manager at New Power Footwear Co., LTD.