Vicki Scharfberg

Vicki Scharfberg is an innovative leader with a deep appreciation for the arts and entertainment industry, boasting over twenty years of experience in marketing departments across various arts, live events, and attractions.

She has a proven track record of success in developing unique marketing strategies, collaborating across departments, and inspiring teams to execute plans that enhance brand visibility, maximize budgets, expand audiences, and boost earned revenues.

Vicki's expertise spans a wide range of areas including marketing strategy, market research, brand development, budget management, media planning, digital content creation, public relations, advertising, events management, partnership marketing, sales, audience engagement, and visitor experience enhancement.

She holds a background in the arts and entertainment field and has honed her skills through roles such as Director of Marketing & PR at Roger Williams Park Zoo, Marketing and Communications Consultant at VAS Consulting, Director of Marketing and Communications at Telfair Museums, Senior Director Marketing and Communications at Milwaukee Art Museum, Event Marketing & Sales Director - Northeast at Feld Entertainment, Director of Marketing at Kennedy Space Center Visitor Complex, and Marketing Director at New Jersey State Aquarium.

Vicki's dedication to marketing experiences and selling tickets underscores her passion for driving engagement and fostering memorable encounters in the arts and entertainment realm.