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Veronika Lu
Senior Performance Marketing Analyst at Yieldstreet
Veronika Lu is a Senior Performance Marketing Analyst at Yieldstreet, a financial services company based in New York City that focuses on providing access to private market investment products. She specializes in performance marketing, which involves optimizing marketing strategies to improve the effectiveness of campaigns and drive growth.
Background and Education
Veronika holds a degree from New York University, where she developed skills in Search Engine Optimization (SEO), Data Analysis, and Performance Marketing. Her educational background has equipped her with the analytical skills necessary for her role in marketing analytics at Yieldstreet.
Role at Yieldstreet
In her position at Yieldstreet, Veronika is responsible for analyzing marketing performance metrics, optimizing digital marketing campaigns, and contributing to the overall marketing strategy of the company. This role is crucial for Yieldstreet as it aims to expand its reach and enhance investor engagement through targeted marketing efforts.
Professional Skills
- Search Engine Optimization (SEO)
- Data Analysis
- Performance Marketing
Her expertise in these areas supports Yieldstreet's mission to connect investors with alternative investment opportunities across various asset classes.