Indiana University - Kelley School of Business

Baylor University - Hankamer School of Business

Director of Marketing

Lead marketing for a D2C luxury skin care brand, directing a team of six team members and four external agencies (Affiliate, Email/SMS, SEO/Web, and PR). Report to Chief Operating Officer and Founder.

Renée Rouleau Skin Care

Head Of Marketing

Freebirds World Burrito

Senior Marketing Manager

Lead overall marketing strategy and project management of several of eOne Music’s genres and brands, including Children’s, Pop, and Soundtracks.  Created and implemented strategic marketing and media plans for all new projects. Responsible for overseeing production process, managing budgets, P&Ls, sales forecasting, media planning (digital and traditional), overseeing outside media and PR agencies. Lead cross-functional teams, including creative, sales, digital marketing, and cross promotional partners. Managed relationships with outside clients, artists, managers, and agencies. Responsible for new business development, creating and presenting ideas to potential new partners and clients, as well as internally to upper level management.
•	Presented and negotiated several new business opportunities with partners and clients such as: Sesame Street, The Wiggles, Mattel, HIT Entertainment, Focus Films and Lionsgate Films.
•	Oversaw and developed marketing and media messaging for all new projects, across multiple channels, such a print, web, social media, television, radio, and retail.  Driving awareness of all new projects and protecting brands’ and artists’ identities. 
•	Effectively collaborated with licensors, artist management, sales, digital marketing, and cross promotional partners to maximize revenue, utilizing analytics such as Nielsen data to create opportunities with major retailers (i.e. Wal-Mart & Target), consumer product partners, FSIs, couponing opportunities, event marketing, and social media campaigns.
•	Handled several event marketing opportunities at retail and consumer levels. Overseeing logistics such as budgets, locations, permits, signage, staffing, catering, guest lists, public relations, and marketing of events.

Entertainment One

Vice President Marketing & Business Development

Developed and managed marketing and production of new DVD and audio releases for several licensed brands, including Sesame Street, Miffy and Friends. Oversaw product development, package design, production, promotions, publicity, media planning, sales initiatives, and advertising programs.  Established and analyzed sales objectives, marketing strategy, and budgets.
•	Designed strategic launch plans for new projects, overseeing product development, market research, budgets, consumer and retail marketing, and sales. 
•	Oversaw market research and product development to strategically launch innovative baby/toddler product line, successfully launching product at major retail in 2005.
•	Developed several successful business development presentations for licensors and executive management seeking new opportunities.

SonyBMG Home Entertainment, Sony Wonder

Director, Marketing

Sony Music

Developed and managed marketing and production of new product releases.  Oversaw package design, A&R, production, promotions, publicity, media planning, merchandising, sales, and retail advertising programs.  Established and analyzed P&L statements, determining pricing, gross margins, sales objectives, marketing budgets, and break-evens.

EMI Music

Marketing Manager

Responsible for all marketing functions and strategic planning for Classic Records and partner company, TheMusic.com.  
•	Reduced marketing costs by 50% and increased sales 17% through establishing an innovative marketing campaign, redesigning media plans, direct marketing programs, sales tools, and promotional programs.
•	Devised and implemented Internet marketing strategy and improvements to Classicrecords.com website that yielded an 85% increase in website traffic and 300% increase in on-line sales.
•	Presented business and marketing plans for TheMusic.com to potential venture capital and angel investors.

Veronica Villarreal