Veronica Villarreal

Veronica Villarreal is an accomplished marketing executive currently serving as the Head of Marketing at Renée Rouleau Skin Care, a luxury direct-to-consumer skincare brand based in Austin, Texas.12 In this role, she leads a team of six members and oversees four external agencies, reporting directly to the Chief Operating Officer and Founder.2

Education and Career Background

Veronica holds an MBA in Marketing from Indiana University's Kelley School of Business and a Bachelor's degree in Finance from Baylor University's Hankamer School of Business.12

Her career in marketing spans over two decades, beginning in 1999 at Classic Records as Director of Marketing.1 Throughout her career, she has held several prominent positions:

• Senior Marketing Manager at Freebirds World Burrito (2017-2018)
• Vice President of Marketing & Business Development at Entertainment One (2005-2016)
• Director of Marketing at SonyBMG Home Entertainment and Sony Wonder (2003-2005)
• Marketing Manager at EMI Music (2000-2002)12

Key Achievements and Responsibilities

At Renée Rouleau Skin Care, Veronica is responsible for:

• Leading overall marketing strategy for the D2C luxury skincare brand
• Directing a team of six members and four external agencies (Affiliate, Email/SMS, SEO/Web, and PR)
• Reporting to the Chief Operating Officer and Founder2

In her previous roles, she has demonstrated a track record of success:

• At Classic Records, she reduced marketing costs by 50% while increasing sales by 17%
• At Entertainment One, she led marketing strategies for various genres and brands, including Children's, Pop, and Soundtracks
• She has experience in managing budgets, P&Ls, sales forecasting, and media planning across digital and traditional channels12

Skills and Expertise

Veronica Villarreal is known for:

• Strategic marketing management
• Brand development
• Cross-functional team leadership
• New business development
• Event marketing
• Digital and traditional media planning
• Budget management and P&L responsibility12

Her diverse experience across various industries, including music, entertainment, food service, and skincare, has contributed to her well-rounded expertise in marketing and business development.