Veronica Shea

Veronica Shea is the Director of Marketing at York Theatre Company, a theater in New York City dedicated to developing and producing new musicals as well as preserving notable shows from the past.2 With an extensive background in theater and marketing, Veronica brings a wealth of experience to her role.

Education and Qualifications

Veronica holds multiple degrees:

• Bachelor of Science in Theatre/Theater, Psychology, Legal Studies, and IMC from Northwestern University
• Master of Arts in Business Design and Arts Leadership from Savannah College of Art and Design
• Master of Business Administration (MBA) with Honors from Quantic School of Business and Technology

She has also obtained several certifications, including Inbound Certification and Email Marketing Certification from HubSpot, as well as various LinkedIn and Lynda.com certifications in digital marketing, graphic design, and project management.1

Professional Experience

Throughout her career, Veronica has held several notable positions in the theater industry:

• Director of Marketing at York Theatre Company (current role)
• Executive Director at Eccentric Theater Company
• Marketing Manager at Primary Stages
• Fundraising Associate at Chicago Shakespeare Theater
• Marketing Coordinator at Musical Theatre Factory

In her current role at York Theatre Company, Veronica is responsible for orchestrating marketing and promotions for productions and programs, as well as building and maintaining relationships with media outlets and press contacts.

Additional Roles

Veronica is also involved in other theater-related ventures:

• Founder & Artistic Director of Off-Brand Opera, a company creating intersectional and genre-bending interpretations of new and classic works
• President of the Board of Directors for Ridgewood Gilbert & Sullivan Opera Company2

Veronica Shea's diverse experience in theater production, marketing, and management makes her a valuable asset to the York Theatre Company and the broader theater community.