Veronica Schmidt

Veronica Schmidt is the General Manager of Digital News & Content at TVNZ, New Zealand's state-owned broadcaster. She has played a pivotal role in transforming how TVNZ delivers news, particularly through the implementation of live blogging strategies that enhance audience engagement and real-time updates. Under her leadership, TVNZ has successfully adapted to the changing media landscape by fostering direct relationships with its audience, which has resulted in increased website traffic and returning visitors to their news platform, 1News.co.nz.1

Professional Background

• Current Position: General Manager, Digital News & Content at TVNZ.
• Education: Attended Auckland University of Technology.
• Experience: Veronica has a strong background in digital journalism and media management, focusing on innovative content delivery methods to meet the evolving demands of audiences.23

Contributions to TVNZ

• Live Blogging: Schmidt's initiatives include the shift from traditional article formats to live blogs, which allow for seamless updates without requiring users to refresh their pages. This approach has significantly improved user experience and engagement during breaking news events.1
• Audience Engagement: By incorporating interactive features such as live Q&A sessions with reporters, she has enhanced the connection between the broadcaster and its audience, creating a more communal and engaging news consumption experience.1

Veronica Schmidt is recognized for her contributions to modern journalism in New Zealand, leveraging technology to foster deeper connections with viewers and adapt to the fast-paced digital environment.