University of Phoenix

San Diego State University

Marketing Strategy Consultant

Veronica offers custom website creation, strategy, and training for health and wellness businesses. More than a beautiful website, you need a website that increases conversion and revenue for your business. Veronica brings a strategic understanding to designing your digital storefront that you won’t get with most designers. With 15+ years of experience creating results-driven solutions for businesses, Veronica partners with you to understand your unique business and create a website experience that drives results. You will also receive training that empowers you to manage your digital storefront, long after the initial setup.

Whether you’re looking for training to learn how to utilize your Wix website, a new Wix website, or a Wix website and marketing strategy, Veronica can help you. Work with an expert who understands your industry to drive more revenue with your website.

Book a free discovery call to get started.

Girl Boss Consulting

 Certified Wix Expert & Marketing Strategist, Founder of GB Consulting

I am an expert in marketing strategy with several years of experience in campaign marketing, multimedia, content strategy and digital marketing. I specialize in healthcare, nonprofits, cause marketing, political advocacy, travel/tourism. 

I share a dual passion for marketing and fitness. On some days, you'll find me at my desk working on marketing strategy. On others, you might find me leading a group fitness class at the local gym or traveling across the U.S. as a fitness educator for the world's largest fitness brand.

I'm currently available for contract work, freelance engagements and other intriguing opportunities.

Consultant

• Performed market research and competitive analysis to align B2B partners with B2C customers
• Coordinated with design and user experience teams to develop high-quality creative assets
• Mentored local personnel on best practices and protocols to maximize productivity

Revelar Health

Digital Marketing Manager

•	Lead digital marketing strategy, including web, email marketing and digital advertising directed at patients, providers, donors, advocates, researchers and volunteers.
•	Developed lead generation campaigns that resulted in a 33% conversion rate to our Patient Navigation Center.
•	Consult and collaborate with cross-departmental program managers and third party corporate sponsors to developing digital marketing programs and campaigns, from content and design, monitoring campaign success through metrics and reporting.
•	Oversee the organizations social media channels and social influencer program. Responsible for developing content and campaigns to increase reach, drive engagement and convert new patients, volunteers and donors to the foundation.
•	Led the in-house migration of our Google AdWords accounts from an external third party vendor, resulting in a 27% increase in online advertising revenue.
•	Was responsible for leading the organization through its first live social media broadcasts, from program development to production, helping the foundation to dramatically improve their reach by 300% through social media channels.

National Psoriasis Foundation

Digital Marketing Strategy Manager

•	Led a hosting migration of OHC’s main website, saving the CO-OP 40% annually on hosting costs, significantly improving page load and web page navigation. 
•	Led the optimization of OHC’s web content management system to streamline content, functionality and design updates OHC’s health insurance website. 
•	Lead UX/UI of OHC’s E-Commerce platform to drive increased conversion of online shoppers.
•	Develop and execute digital marketing and social media campaigns to promote OHC’s health plans.

Oregon's Health CO-OP

Web & Portal Manager

•	Managed a marketing budget of over $1.5 million
•	Led the implementation of the organization’s first multi-channel new member on-boarding program, leveraging direct mail, email and outbound calling.
•	Was responsible for leading several successful multimedia marketing and advertising campaigns, promotions and product launches with goals of increasing in-branch visitation, new membership and increased share of wallet.
•	Led the creation, scripting, talent acquisition and production of television commercials and interactive video branch tours, highlighting the credit union’s products and services. 
•	Led the development of brand management, communications, marketing, events, display merchandise, print advertising, direct mail, email marketing, digital strategy and social media to support membership growth and branch expansion in accordance with a seven-year strategic plan.
•	Lead user experience and collaboration with our IT department for a new mobile-centric online application allowing new online membership and account creation, which contributed to a 75% increase in online account creation.  
•	Was responsible for launching the company’s first fully integrated digital advertising program with campaigns that included social media, SEM, SEO, email and landing page marketing & conversion tracking.

Rivermark Community Credit Union

Marketing Manager

•	Created and presented to C-Suite stakeholders a comprehensive plan for an expanded web & social media structure designed to serve Care Oregon, its eight partner organizations and health plan members. 
•	The plan included three departmental structure and staffing options with job titles and detailed job descriptions proposed within each staffing model.
•	Helped launch the digital presence of Oregon’s Health CO-OP on web, social media and email; served as a half time digital marketing manager for the nonprofit health plan. 
•	Led several website re-designs and optimized partner websites for ADA compliance.

CareOregon

Digital Strategy Consultant

•	Proposed and created a digital team structure, including all job descriptions and duties for the new digital team that allowed Renown to reduce outside vendor and agency projects by 50%.
•	Led two major website re-designs which included the areas first online ER and Urgent Care wait times and fully integrated and interactive online provider directory.
•	Led the company in creating the first mobile responsive email marketing design templates, helped to launch the organization’s first social media and blog presence.
•	Managed and regularly trained administrative staff, physicians and nurses on how to use the organization’s intranet.

Renown Health

Digital Strategist / Web Projects Lead

•	Gold Addy Award Winner as lead project manager for the re-design of the travel website for Monterey County Convention & Visitor’s Bureau.
•	Was responsible for managing several website re-designs from start to finish, from design concepts to mock-ups, site maps, wireframes. 
•	Served as a dedicated project manager for Aspect Software, a contact center solutions organization. Designed and managed email marketing campaigns, optimized landing pages and microsites for Aspect Global Communications.

Twelve Horses North America

Account Executive

•	Led email-marketing strategy for the resort, was responsible for growing our email subscriber database from 47,000 to more than 300,000 subscribers. 
•	Developed personalized digital marketing tactics and programs design to attract, convert and retain high value gamers through player’s club membership and hotel occupation.
•	Initiated and managed web projects that included click-through tracking, database marketing, website analytics, SEO and SEM via Google AdWords. 
•	Worked with media buyer to ensure advertising and offer placement in key travel and tourism sites like Travelocity.com, Hotels.com and Expedia.com.

Atlantis Casino Resort Spa

Internet Marketing Manager

•	Collaborated with internal stakeholders, marketing and advertising teams to research, plan, develop and manage content and develop design for the online version of the Gannett-owned newspaper, RGJ.com.  
•	Wrote and managed content for GoToReno.com and occasionally contributed content and bylines for client-managed websites in real estate, tourism/travel and hospitality. 
•	Participated in several website designs and user focus groups for newspaper re-brandings.

Veronica Lebednik