Veronica Fuerte

Founder & Creative Directress of Hey

Verònica Fuerte is a prominent designer, illustrator, and the founder of Hey Studio, a creative agency based in Barcelona, Spain. She established the studio in 2007 after gaining extensive experience in various design studios throughout the city. Verònica holds degrees from Elisava and EINA, where she studied graphic design and specialized in editorial and typeface design, respectively.1 7

Career Overview

Founder and Creative Directress at Hey Studio: Since its inception, Hey Studio has become known for its vibrant, geometric designs and has worked with notable clients such as Google, Apple, Uniqlo, and The Wall Street Journal.1 2 3 The studio emphasizes a multidisciplinary approach to design, focusing on bold visuals and conceptual communication.5 8
Design Philosophy: Verònica believes in the power of visuals to communicate ideas across different languages and media. She aims to create a welcoming environment within her studio, which has grown to include a diverse team of creatives. Her leadership style is influenced by her desire to be the leader she never had, fostering collaboration and creativity among her team.6 7
Recognition and Impact: Throughout her career, Verònica has received several accolades, including the ADC Young Guns award. She is also an active speaker at international conferences and teaches at various universities in Barcelona.4 7 Her work has been featured in prestigious design publications, further solidifying her reputation in the industry.

Personal Insights

Verònica's journey into design began early in her life, driven by a passion for creativity that led her to pursue graphic design as a career. She emphasizes the importance of building a solid foundation for any creative endeavor and encourages aspiring designers to focus on their unique vision.6 8

In summary, Verònica Fuerte is not only a successful entrepreneur but also an influential figure in the design community, advocating for women in leadership roles within the industry while continuously pushing the boundaries of creative expression through her work at Hey Studio.