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Verna Vuoripuro
Head of Brand & Community at Illusian
Verna Vuoripuro is a media and communications professional currently serving as the Head of Brand & Community at Illusian Founder Office.1 Her career spans over a decade, combining experience in journalism and tech startups.
Professional Background
Vuoripuro joined Illusian in August 2022, where she is responsible for developing the strategy, brand, communications, and community of the organization.1 Illusian is the founder office of Ilkka Paananen, co-founder and CEO of Supercell, a global leader in mobile games.1
Prior to her current role, Vuoripuro held several notable positions:
- Chief Communications Officer at Reaktor: She served in this role from December 2021 to August 2022, overseeing the global communications strategy for the tech consultancy.1
- Global Head of Communications & PR at Reaktor: From February 2021 to December 2021, she managed external and internal communications, PR, and brand marketing.1
- Journalist at Helsingin Sanomat: She worked as a foreign news reporter from April 2019 to February 2020.1
Education and Skills
Vuoripuro holds a Master's degree in Economics and describes herself as having a "journalistic heart and an analytical mind".1 Her skill set includes:
- Strategic thinking
- Creative storytelling
- Insightful communications leadership
- PR and media relations
- Crisis communications
- Thought leadership development
Additional Roles
In addition to her primary position, Vuoripuro serves as a board member for ProCom, an organization for communication professionals in Finland.1 She is also involved with Procom Oy, a company providing communications training services.
Verna Vuoripuro's diverse experience in both journalism and tech startups has positioned her as a multifaceted professional in the fields of brand management, communications, and community building.
