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Verity Edwards
Hughes Public Relations and Communication Counsel
Professional Background
Verity Edwards is an accomplished communications professional with a rich history in journalism and public relations. Since March 2020, she has been making significant contributions as a Communications Counsel at Hughes PR, where she leverages her extensive expertise to enhance the firm’s public relations strategies and client engagements. With a profound understanding of the intricacies involved in effective communication, Verity works diligently to ensure that the needs of clients are met through targeted media outreach and communication plans.
Prior to her role at Hughes PR, Verity served as the Director of Media and Communications at Business SA for nearly three years. In this capacity, she was instrumental in managing media relations and overseeing both internal and external communications. Her responsibilities included promoting public policies, organizing events, writing comprehensive discussion papers, and conducting the quarterly Survey of Business Expectations. Verity excelled in liaising with various businesses to address their concerns, making her a trusted advocate within the South Australian business community. Her ability to translate complex issues into clear communication helped Business SA effectively represent the interests of its constituents.
Verity’s career began as a reporter and section editor at The Australian, where she dedicated over a decade to covering a diverse range of topics, including education, politics, arts, workplace issues, legal affairs, and sports. Her tenure at The Australian laid the foundation for her communication skills, allowing her to develop a multifaceted perspective on the media landscape and the importance of accurate reporting and editorial integrity. Through her experiences, she has become adept at navigating the complexities of news cycles and public opinion.
Education and Achievements
Verity Edwards earned her Bachelor of Arts degree in Journalism from the University of South Australia. This educational foundation equipped her with the theoretical knowledge and practical skills essential for a successful career in journalism and communications. Her academic background, combined with her extensive experience in the field, has solidified her reputation as a knowledgeable and effective communicator.
Her professional journey is characterized by numerous achievements that highlight her dedication to advancing public discourse and promoting effective communication strategies. At Business SA, Verity played a key role in developing campaigns that not only enhanced the organization’s visibility but also significantly impacted public policy and business practices in South Australia.
Notable Achievements
Throughout her career, Verity Edwards has garnered a reputation for excellence in her field. Some of her notable achievements include:
- Successfully managing media relations for Business SA, leading to increased visibility and engagement with key stakeholders.
- Spearheading the development and execution of comprehensive communication strategies that aligned with Business SA's mission and goals.
- Creating engaging content for various platforms, ensuring that complex ideas were communicated effectively to diverse audiences.
- Leading the discussion papers and the quarterly Survey of Business Expectations, providing valuable insights that influenced business decision-making within the region.
- Earning recognition for her contributions to the journalism field during her time at The Australian, where her reporting was often distinguished for its depth and clarity, earning the respect of both peers and readers.
Verity’s unwavering commitment to excellence in communication positions her as a leader in the field, and her contributions continue to have a lasting impact on the organizations she serves. With a unique blend of journalistic integrity and public relations expertise, Verity Edwards is well-equipped to navigate the ever-evolving landscape of media and communication.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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