Velvet Beard

Velvet Beard is the Vice President of Products at Podtrac Inc., a leading podcast measurement and analytics company.14 She has been with Podtrac since its early days, having started at the company in June 2005.5

In her role as VP of Products, Velvet Beard is responsible for:

1. Overseeing and managing key aspects of Podtrac's operations
2. Strategic planning
3. Product development
4. Marketing and promotion

Velvet Beard has been instrumental in Podtrac's growth and development of innovative products for the podcast industry. She has been involved in various significant initiatives, including:

• Developing advertising effectiveness methodologies for podcasts2
• Launching industry-first podcast rankings6
• Contributing to Podtrac's position as a leader in podcast measurement and analytics1

Her expertise in the podcast industry is evident from her statements on advertising effectiveness in podcasts. For instance, she noted that "69% of audience members have a more favorable view of in-show advertisers, which means a tremendous amount of goodwill goes to advertisers of online shows when show selection is intentional and advertising and ad formats are integrated into show formats."2

Velvet Beard's LinkedIn profile can be found at linkedin.com/in/velvet-beard-1a18232.3